Our goal is to optimize our marketing efforts by identifying high-value clients and segmenting our users by their recency and frequency of transactions to employ appropriate marketing campaigns for each segment. We will initially explore the events ‘Bid Placed’ and ‘Auction Won’ for the last 90 days and segment our users by their R and F. Following will be some examples about the kind of summaries we can get from this analysis.
## [1] "ajohnson.drph@gmail.com" "armendeshrefi@yahoo.com"
## [3] "info@airwavetelecom.ca" "james@victoryelitetech.com"
## [5] "lesfanbs@yahoo.com" "badmancustoms001@gmail.com"
## frequencyBin
## recencyBin [ 1, 3) 3 [ 4, 7) [ 7, 14) [14,169]
## [54,60] 39 14 13 12 4
## [48,54) 34 13 22 19 14
## [42,48) 30 7 20 17 12
## [40,42) 22 5 17 16 19
## [35,40) 31 10 28 29 43
Each one of these segments differ from the others in their loyalty and frequency of transactions, so our marketing efforts can be customized for each. E.g users with the highest Recency and Frequency scores can be early adopters of new products, and could be rewarded, or upsold higher value products. Users with lesser scores can be potential loyalists, so they can be offered memberships, or loyalty programs, or recommended other products. Users with high Recency scores but low Frequency can be provided on-boarding support, or given early success. Others that had high frequency but low recency scores, meaning that it has been a while since they visited, but are high-value users, can be offered new products or exclusive offers to win them back.
## [1] "acadianaltewireless@gmail.com" "cerhdz1987@gmail.com"
## [3] "misbawu45@hotmail.com" "mobilestaxx1@gmail.com"
## email R_score F_score
## 1 ajohnson.drph@gmail.com 5 5
## 2 armendeshrefi@yahoo.com 5 5
## 3 arrg.inc@gmail.com 5 5
## 4 badmancustoms001@gmail.com 5 5
## 5 bmhonda2@gmail.com 5 5
## 6 caskellc@yahoo.com 5 5
## 7 charlesmorett@comcast.net 5 5
## 8 dmventuresllc1@gmail.com 5 5
## 9 doorsrusgambia@yahoo.com 5 5
## 10 getmemo@yahoo.com 5 5
## 11 gmpimport@yahoo.com 5 5
## 12 hallmark919@aol.com 5 5
## 13 hope_anaebo@yahoo.com 5 5
## 14 info@airwavetelecom.ca 5 5
## 15 james@victoryelitetech.com 5 5
## 16 k_ahoubim@yahoo.com 5 5
## 17 kamaljoe522@gmail.com 5 5
## 18 kennypost@icloud.com 5 5
## 19 ladmediagroup@gmail.com 5 5
## 20 lesfanbs@yahoo.com 5 5
hover over line for details
## frequencyBin
## recencyBin 1 2 3 [4,26]
## [54,60] 39 13 1 2
## [51,54) 30 10 8 4
## [47,51) 18 7 9 3
## [41,47) 32 13 9 10
## [35,41) 29 16 9 17
## [1] "david@newtechwholesalers.com" "mobilestaxx1@gmail.com"
## email R_score F_score
## 1 adamasfour86@gmail.com 5 4
## 2 ajohnson.drph@gmail.com 5 4
## 3 armendeshrefi@yahoo.com 5 4
## 4 indesigntrade@gmail.com 5 4
## 5 info@airwavetelecom.ca 5 4
## 6 james@victoryelitetech.com 5 4
## 7 lesfanbs@yahoo.com 5 4
## 8 m3mechanical@outlook.com 5 4
## 9 marcelo@solutekusa.com 5 4
## 10 mdposcom@gmail.com 5 4
## 11 pichottoraymond@gmail.com 5 4
## 12 rashidgauba@gmail.com 5 4
## 13 thephonedoctorva@gmail.com 5 4
## 14 trippj2017@outlook.com 5 4
## 15 tzippy15@gmail.com 5 4
## 16 vz@vizionz.net 5 4
## 17 wikiwoo@wikiwooelectronics.com 5 4
## 18 alidarwiche21@hotmail.com 5 3
## 19 badmancustoms001@gmail.com 5 3
## 20 changster7@gmail.com 5 3